Oficial: Apple compra a Beats por 3 mil milhões de dólares

Apple Plans To Shut Down Beats Music
http://techcrunch.com/2014/09/22/apple-plans-to-shut-down-beats-music/

A Apple já respondeu a este rumor:

[Update: Apple has told TechCrunch that our report of Beats being shut down “is not true”, but sources familiar with the situation tell Re/code that Apple “may, however, modify [Beats Music] over time, and one of those changes could involved changing the Beats Music brand.” This aligns with what my sources said, which is that the Beats Music brand will be shut down, but that it’s unclear what Apple wants to do in streaming music. It seems quite possible that the Beats Music product could be rolled into iTunes rather than being ‘shuttered’, but that’s semantics.

Apple’s response really depends on the interpretation of “shut down”. If Apple rolls Beats Music into iTunes and removes the dedicated Beats Music app from the App Store, I would call that being shut down. Beats Music itself came from a “rebranding” aka shutdown of the MOG music streaming service it acquired.]
 
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