Mike
Portugal@Home Member
US gamers may be getting a super deal on Atari’s Test Drive Unlimited, but Europeans will have to pay the full rate for the 360 title, says CEO Bruno Bonnell.
Atari had announced that the game would ship in October with a $39.95 price tag. But MCV can reveal that the driving title will ship here at £49.99 or €69.99.
“The US and Europe are very different markets in terms of the penetration of Xbox 360 and HDTV,” explained CEO Bruno Bonnell. “The US is much more advanced than Europe so we believe the time is right to introduce a lower price point. This is why we have chosen to be aggressive. But we won’t do that in Europe.
“I don’t see it as a problem. In other markets, prices vary from territory to territory. We shouldn’t expect to be any different in this industry.”
Bonnell also offered MCV an insight into the decision to sell the Driver franchise – and the assets of Reflections – to Ubisoft: “The deal was no different to anything we’ve done before. We have to make some serious changes and Test Drive is now our key franchise in the driving genre.
“This has been a great deal for us. I wanted to ensure that the Reflections team would be okay. It was not done overnight; it was no fire sale.”
Olhem-me para estes F*P, então com esta estratégia como é que vão alguma vêz conquistar o mercado europeu? Em vêz de fazer um preço agressivo para a Europa para conquistar o mercado não, fazem o contrário, o mercado americano é o melhor então vamos lá aproveitar.
A Microsoft devia fazer algo contra este tipo de estratégia já que prejudica a Xbox 360 na Europa.
Esta estratégia vêm contra o que a MS está a fazer no japão que está quase a "oferecer" os jogos.
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