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ATI Confirms That Changes To The Distribution Structure Are Taking Place

Discussão em 'Novidades Hardware PC' iniciada por Nemesis11, 9 de Junho de 2003. (Respostas: 3; Visualizações: 735)

  1. Nemesis11

    Nemesis11 Power Member

    Apesar de já haver uma thread sobre a ATI deixar de fabricar as suas próprias placas ( http://forum.techzone.d2g.com/showthread.php?s=&threadid=18131 ), penso que esta noticia uma thread só para si ( se os moderadores acharem que não, façam um merge ).

    Parece que a noticia não era assim tão falsa ( é mais do que a noticia anterior ):



    ATI Confirms That Changes To The Distribution Structure Are Taking Place

    June 8, 2003

    Our news blurb posted on June 3, 2003 was our first attempt to outline the upcoming changes to ATI’s distribution structure. There is an on going major shift taking place, with no definitive path indicating where ATI is headed. While everything we stated was true and verified by our sources from a collaboration of ATI, AIB (Add-In-Board) partners, and distributors, at that time, ATI continues to fine tune where they are headed and in regard to what products will be built by ATI and who will be allowed to sell them. Let’s start with some facts to better help you understand what is taking place.

    • ATI manufactures both chipsets and video cards.
    • ATI PARTNERS (AIB'S) DO NOT manufacturer the chipsets. They purchase the components and assemble them on the board, test and package them as ready to sell products.
    • Built by ATI cards are currently available in every model.
    • The newest model, the Radeon 9800PRO 256MB will be the first product effected under the new distribution structure. As a result, it will be trickier to get than most built by ATI-manufactured boards.
    • There are three key business models
    o Retailer
    o E-tailer
    o System builder
    • Tiers are how the manufacturers classify their customer base by volume, there are three.
    o Tier 1
    o Tier 2
    o Tier 3
    • Major retail stores are tier 1 retailers. These are also the one tier 1 e-tailers (even though we know there are a lot of e-tailers shipping more product than these guys)

    ATI is planning to only offer the “Built by ATI” product to selected tier 1 retailers and their own online stores. Several sources in distribution have confirmed that "Built by ATI" Radeon 9800 256MB cards are already secured for Circuit City and can only be sold to Tier 1 retailers. This will stop ATI from competing with its AIB partners for the most part. In addition, this will allow ATI to cut overhead with both support and production costs, since they will be producing fewer cards. Hopefully with the end result being more money in ATI’s pocket. If the end user wishes to buy “Built by ATI” products they will be limited to purchasing such products from stores such as Circuit City, at a premium price. ATI is trying to put a large enough price difference in place so that customers will move toward the AIB partners cards and not want to purchase built by ATI cards in volume. In return, this should dry up the demand for the “Built by ATI” cards.

    When you get right down to it, ATI is indeed changing their business model to one more similar to that of nVidia. They just don’t quite know how to go about it without upsetting the distributors, retailers, e-tailers, or end users. On a plus side, this new model gives AIB manufacturers more freedom. Look to see some exciting new offerings from ATI partners such as the 9600 Ultra.

    Parece que a própria 9800 256MB não irá ser vendida ao publico em geral.

    Uma grande mudança para quem fazia tudo "in-house" à pouco tempo.
  2. Raptor

    Raptor OC Legend

  3. Nemesis11

    Nemesis11 Power Member

    Ups, sorry.....não me fiz entender bem.

    Parece que a própria ATI 9800 256MB não irá ser vendida ao publico em geral.

    Os parceiros da ATI vão vender as 256MB sem qq limitação.
  4. Raptor

    Raptor OC Legend

    Ahhh... ok! :)

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