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ATI to Cease Selling Graphics Cards Totally

Discussão em 'Novidades Hardware PC' iniciada por PandMonium, 5 de Junho de 2003. (Respostas: 4; Visualizações: 769)

  1. PandMonium

    PandMonium Power Member

    After two years of being “a card company” and “a chip company” at the same time, ATI Technologies reportedly decided to totally withdraw itself from graphics cards business and concentrate fully on selling its VPUs to Add-In-Board partners.

    A web-site said today that an unidentified source from ATI Technologies told them that the company will change its strategy; as a consequence, the company will cease to market its graphics cards and will fully dedicate itself to VPU development and selling. It means that we will not see any “Built by ATI” graphics cards on the market, but there will be more solutions by companies like Sapphire, TYAN, Gigabyte, Club3D, Power Color, Hercules and so on. In order to ensure the highest possible quality after the launch of higher-end products, ATI Technologies will outsource the manufacturing of such solutions to its current partner (PC Partner, the owner of Sapphire) and control the quality itself. Such products will still be marketed under different brand-names. The only consumer solutions to be sold under ATI’s own brand-name are ALL-IN-WONDER multimedia graphics cards.

    As a result of yet another change in business model, ATI Technologies will shut down its free technical support services via phone and will deploy the same services charging the users additional money

    AthlonXP.com thinks that the decision may affect RADEON 9800 PRO 256MB pricing. They suggest that “Built by ATI” 9800 PRO with 256MB will become $10 more expensive, whereas the “Powered by ATI” products will become $20 cheaper.
    I now wonder what will happen to TV-tuner cards, FIRE GL professional graphics cards as well as other products “Built by ATI”. Let us wait for ATI’s official statement to find this out.

    Sources:xbitlabs e AthlonXP Forum
     
  2. Korben_Dallas

    Korben_Dallas Zwame Advisor

    Não sei como funcionam os negócios dos gajos mas deve ser uma medida de corte de custos.

    De qq forma a ATI já tem uma boa base de parcerias e "nome" suficiente para tomar a decisão que tomou.

    Qt mais estável estiver a ATI melhor :)
     
  3. estigma

    estigma Power Member

    Só vejo isso como uma excelente medida.

    vamos ver o que o Futuro nos reserva!
     
  4. SilveRRIng

    SilveRRIng Power Member

    Talvez com a eventual redução de custos ( no cômputo com a diminuição de receitas de vendas, claro) se possa esperar baixas nos preços, mas isso tb vai depender da concorrência.

    Pelo menos q a qualidade se mantenha :)
     
  5. Nemesis11

    Nemesis11 Power Member

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