Blu-Ray Lands Another Punch Two more companies sign up for Blu-ray; things look good for Sony and grim for HD-DVD. By Carl Bender - August 18, 2005 It has been just over a week since we reported on the recent technology implementations announced by the Blu-ray Disc Association (BDA) to enhance the security of their format, and already it seems that the move is paying dividends for Sony. In seperate statements earlier this week, two companies stepped forward as new members of the BDA. The first of these new additions to the Blu-ray camp is Universal Music Group, bringing the record industry into the game for the first time. No music group other than Universal has thus far announced their next generation intentions, but it's probably not much of a stretch to assume that the recently merged SonyBMG Music Entertainment would opt for Blu-ray over HD-DVD as well. This alone virtually ends the war for the record industry before it even begins. More importantly though, in the battle for Hollywood Blu-ray has won a new supporter in the way of Lions Gate Home Entertainment. A subsidiary of Lions Gate Entertainment, this move brings with it a large variety of new TV and film content to the Blu-ray arsenal, and further solidifies Blu-ray's current position as the percentage leader in Hollywood to determine which format will eventually replace the DVD.