Nemesis11
Power Member
Uma apresentação interna e confidencial da Nokia, depois do lançamento do Iphone.
Alguns quotes interessantes vistos a esta distância:
https://repo.aalto.fi/uncategorized/IO_926740c7-5165-439a-a020-5205aeb4d4d5
Link Alternativo - https://filebin.net/ka15c5ynj8dxcr7b
https://www.aalto.fi/en/nokia-design-archive
https://nokiadesignarchive.aalto.fi/
Nokia Design Archive Texts and Presentations
Nokia Design Archive Pictures
Nokia Design Archive Audiovisual materials

Alguns quotes interessantes vistos a esta distância:
Expect Apple to launch lower-price point models quite soon
Apple declared the end of PC era
No mention either of Java support, unusual user input method may be the reason. Lack of Java would shut out a big mass of existing SW.
O SoC do primeiro Iphone foi criado e produzido pela Samsung.• Apple is most probably using the first Application Processor of nVidia in iPhone.
• Made in “custom product mode” for customer
• nVidia acquired PortalPlayer late last year and PortalPlayer has had co-operation with Apple. One factor in nVidia puchasing PortalPlayer was their connection with Apple.
• iPhone is not a super feature pack
• iPhone has quad-band GSM-EDGE, WLAN and Bluetooth, but no 3G nor HSDPA
• (only) 2MB camera
Will pure touch input appeal to more mass market consumers?
• Even though Steve Jobs emphasized iPhone superiority to “Buttons”, it is to be expected that the Consumer QWERTY category will continue to succeed.
• There was little mention of security on the iPhone. Perhaps it lacks VPN, secure e-mail.
• No mention of being able to install apps or upgrade the device or even change the battery.
iPhone look copy (i.e. black with silver on the perimeter) version might “steal” some of Apple’s coolness.
Foram vendidos 11,6 milhões de Iphones em 2008• 2008 mkt share target: 1% (10 M units)
• If Apple succeeds in this target at the announced price point, it will create a new high-end market
The 1% volume share target could translate into 4% value share, taking ~ 30% share of the >300 € price band
Nokia needs to develop touch UI to fight back. S60 should be focus, but Maemo platform can be a critical strength due to openness.
User interface has been a big strength for Nokia, so the UI may be the biggest threat that iPhone presents
Prioritize touch UI development, simplifying basic functionality and PC suite development very high.
• Nokia needs a Chief UI designer.
https://repo.aalto.fi/uncategorized/IO_926740c7-5165-439a-a020-5205aeb4d4d5
Link Alternativo - https://filebin.net/ka15c5ynj8dxcr7b
https://www.aalto.fi/en/nokia-design-archive
https://nokiadesignarchive.aalto.fi/
Nokia Design Archive Texts and Presentations
Nokia Design Archive Pictures
Nokia Design Archive Audiovisual materials
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