Confirmado!
http://www.forbes.com/sites/johnarc...7-surprising-new-details-emerge/#4a027337bcc0
Sony OLED TVs Definitely Launching In 2017: Surprising New Details
I
reported yesterday that rumors were pointing to Sony being on the verge of launching its first big-screen OLED TVs. Now I can confirm that the rumors were true, and that Sony will indeed be rolling out not one but two OLED TVs in 2017.
The confirmation comes from Barry Young, CEO of the Austin, Texas-based
OLED Association – and the information he provided goes much further than merely confirming the launch of two Sony OLED TV models.
E já agora, a nova Panasonic Oled e as primeiras impressões:
It’s flat!
From a design perspective, many AV fans will be pleased to learn that the new Panasonic OLED TV is using a flat rather than curved screen. What’s more, the prototype was spectacularly thin – less than 7mm – across almost its entire rear side, raising the possibility that Panasonic might be considering an external connections box.
Also very fetching on the prototype was the application of a glossy white finish to its outer edges – though it’s possible this was only done to complement the white artificial wall arrangement the prototype was mounted on at IFA.
The Panasonic OLED prototype’s picture quality was so mesmerizing I found it hard to drag myself away from it to get round the rest of the IFA show.
Naturally the usual OLED strengths of extreme black level depths, gorgeously rich color saturations, a wide viewing angle and freedom from LCD’s backlight clouding problems are all present and correct. But these were just the start of its charms.
Advanced picture quality
For instance, its colors enjoyed more vibrancy and ‘volume’ (due to apparently enhanced brightness) than I’ve seen on any previous OLED TV. Similarly, bright highlights in the specially created
HDR demo footage look much more defined and punchy than those of any other OLED TV.
Couple these seemingly higher light peaks and bolder colors with incredibly deep and consistent black levels that are at least a match for those of LG’s OLED TVs and you’ve instantly got the most truly HDR image I’ve seen from an OLED TV.
Even better, the areas of extra color or peak white seemed startlingly free of the clipping (detail loss) evident with other OLED TVs to date. I can only guess that Panasonic has been able to reduce this issue thanks to its ‘3D look up table’ color technology, which is derived from Panasonic’s professional monitor division and also yielded spectacular results on the 65CZ950/65CZ952.
This freedom from clipping and extra emphasis on light peaks helps the new 4K Panasonic prototype OLED screen drip with detail too. A shot of raindrops falling looked so detailed and clean that it made LG’s current OLEDs look soft by comparison.
The incredibly clean finish and huge amount of detail evident in the new OLED prototype’s pictures also reminded me in no uncertain terms of Panasonic’s prowess versus its rivals at controlling the way OLED manages light at just above complete black levels; something Panasonic sees as particularly key to delivering pictures that look as the director intended them to look.