We are starting to sound like a broken record when it comes to image retention and OLED screens, but it is important we cover this area, which does put off some consumers from buying into the technology. With modern OLED screens and the fact they are an organic and self-emissive display, image retention is a possibility in certain circumstances. Running static images, like photos or HUD displays in games on the screen in bright modes for hours on end could see the panel retaining the static elements. This will be visible but will clear over a period of time. Retention and burn-in are not the same things and permanent burn-in is extremely rare. I have never had any issues with any OLED TV I have used normally over long periods of time and friends report hours of gaming pleasure without any issues affecting them. Running high brightness test patterns has also seen some retention, which again has cleared after a short amount of time. It is a possibility and something any new owner has to be aware of. As long as you use the TV with common sense and don’t overdo the brightness settings and static images, you should be absolutely fine with any OLED TV.
