Microsoft's IPod called Argo

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_JP_

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Microsoft is indeed developing a digital-media player to compete with Apple's iPod, and there's much more to the story.

A few details trickled out last week from music companies that Microsoft is lining up to support the device. Microsoft isn't commenting, but I was able to piece together a broader picture with some research, reporting and information from a source close to the project. What's being developed is actually a complete line of Xbox-branded digital-media products, including a device that plays media, a software media player and an online media service.

The project, or at least part of it, is referred to internally at Microsoft by the code name Argo — a reference to the huge warship used by the hero Jason in Greek mythology.

Argo is being developed within the Xbox group under the leadership of Xbox co-founder J Allard. His team includes people who previously worked on MSN Music, an online music service that had a promising debut in 2004 but fell victim to Microsoft's dithering over its music strategy.

Now the company is firmly behind Argo. It has committed hundreds of millions to produce and market the devices.

Source: Guru3D
 
A meu ver os únicos pontos em que bate por larga margem a concorrência são:
- Preço
- Acessórios
- Vendas

Em qualidade não o vejo à frente. Mas pronto o hypod é o hypod. A Apple conseguiu com isto o que muitas marcas querem, que o seu nome identifique um género de produtos (Tipo canetas Bic, lâminas de barbear Gilette, etc).
 
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