MWSF 2007 - a mega thread
- Autor do tópico ajax
- Data Início
smasher_marques
Power Member
o iphone talvez seja anunciado, mas acho que é bem capaz de ficar abaixo das expectativas de muita gente
o lançamento do iTV era em grande se o integrassem no mac mini, ficaria excelente
o mac mini deve levar com os core 2 duo, o mac pro não me admirava nada se lhes fizessem um update para a ultimas novidades da intel
mas são tudo suposições...
quando sai o keynote do steve jobs?
o lançamento do iTV era em grande se o integrassem no mac mini, ficaria excelente
o mac mini deve levar com os core 2 duo, o mac pro não me admirava nada se lhes fizessem um update para a ultimas novidades da intel
mas são tudo suposições...
quando sai o keynote do steve jobs?
Fatalit1-4
Portugal@Home Member
Apple iPhone condenado ao fracasso?
"The hype is reaching fever-pitch, and the odds are still stacked that Apple will announce a device combining the functionality of an iPod and a mobile phone in January next year, but whether such a device will actually sell is another question.
There seems little question that an Apple phone product will be launched in 2007, and that it will work with the iTunes service and have a very pretty industrial design and a smooth interface. Strapping an iPod to a mobile phone is not a great technical challenge, which makes it all the more remarkable that Motorola did it so badly with their ROKR handset. Maintaining the features which made the iPod so popular in a mobile phone will be much more of a challenge.
The iPod brought with it amazing industrial design, a well designed interface, and a new usage paradigm. Portable music players already existed, but the iPod was better looking and easier to use. It also came with the promise that you didn't just carry music with you, you carried all your music with you. That factor alone changed the way portable music was perceived, and was central to the adoption of the iPod.
The iPod has moved away from that paradigm, with the Nano and Shuffle only able to store the most diminutive music collection, and recent rumours suggest that an Apple phone will have 8GB of flash-based storage; comparable with the Nano. But it was that function which sold the concept to many people, with the style and simplicity of use keeping them hooked.
It is important not to underestimate the importance of the iPod industrial design, or its scope. I recently had to sit in a pub as two iPod fans reminisced about feelings when opening their first iPod box, and their overwhelming admiration not for the product, but for the box in which it came. It was sickening, but demonstrated the loyalty iPod fans feel, and the expectations that will need to be met.
The clever design of the iPod stretched into the software - the clean and simple interface is indeed easy to use, and users seem very comfortable with iTunes on their PC. But creating a simple interface for a single function is one thing. Replicating that experience to manage all the functions of a mobile phone is another thing entirely.
Mobile phones are not complex to use because of bad interface design, they are complex to use because they are complex devices with a myriad of features. The fiercely competitive mobile phone business has driven interface development at an astounding rate: it has become de rigueur for every new handset to feature a revolutionary new interface mechanism.
Apple is extremely good at creating simple interfaces, and it is likely that the Apple phone will have a pleasing interface which is relatively easy to use and recognisably iPod branded, but it won't need to appeal to the iPod users, it will need to appeal to the network operators.
Who buys mobile phones?
When a manufacturer launches a new mobile phone handset they take the specification, or prototypes, round to the network operators and try to convince them that this phone will be the next big thing. In most markets mobile phones are sold to customers with an enormous subsidy provided by the network operator, who intends to make the money back through additional service use.
The operator will have a list of features they like and will compare that list to the newly-developed phone to calculate the subsidy: a camera might be worth a fiver, while a one-touch-to-send-MMS button could be worth £20. The idea is that easier access to more premium features leads to greater revenue, and thus pays off the subsidy.
In this way a phone that might cost hundreds of pounds can be given away for free, depending on the tariff, and the industry is sustained by customers paying off the cost of their handset over several years.
It's not just features which contribute to the negotiated subsidy. Big advertising by the manufacturers also contributes as networks want to offer popular handsets at low prices, particularly in markets where network choice is often decided by handset availability and price.
Exclusivity will also enhance the subsidy - as little as a month's exclusivity on a handset will massively increase the subsidy, and the amount the network operator will spend promoting deals involving the handset. Few manufacturers will agree to this, but some can be convinced.
Mobile phone manufacturers know this, and have copies of the network operators' features lists, as well as a clear idea of what kind of deals are available. The industry is competitive, but tightly organised and pretty incestuous as staff move between operator, manufacturer, and supplier while maintaining their contacts and golfing partners."
in: http://www.reghardware.co.uk
Resumo em portugues:
"Ainda nem foi oficialmente anunciado, e já há quem o condene ao fracasso. O telemóvel que estará em preparação pela Apple - e que à falta de melhor vamos chamando iPhone - pode não ter uma vida tão fácil como o seu companheiro de sucesso, o iPod.
É que Bill Ray, do Reg Hardware, acha que as perspectivas de sucesso são escassas. Integrar o iTunes num telemóvel não chegará, isso já foi feito com o Motorola ROKR, por exemplo. O desafio será maior, o de manter as características que tornaram o iPod tão popular num telemóvel.
Refere relativamente ao iPod que o “espantoso design” e a “interface bem pensada” foram o que conquistou os consumidores, muito mais o primeiro caso do que o segundo. E que era “enjoativo” escutar uma conversa entre dois adoradores de iPod, onde discutiam a sua “enorme admiração não pelo produto, mas pelo envelope no qual ele vem”.
Mas o principal motivo porque Ray acha que o iPhone irá falhar é porque Steve Jobs da Apple vai ter de vender o telemóvel não aos clientes, mas sim às operadoras."
HUMMMM...
"The hype is reaching fever-pitch, and the odds are still stacked that Apple will announce a device combining the functionality of an iPod and a mobile phone in January next year, but whether such a device will actually sell is another question.
There seems little question that an Apple phone product will be launched in 2007, and that it will work with the iTunes service and have a very pretty industrial design and a smooth interface. Strapping an iPod to a mobile phone is not a great technical challenge, which makes it all the more remarkable that Motorola did it so badly with their ROKR handset. Maintaining the features which made the iPod so popular in a mobile phone will be much more of a challenge.
The iPod brought with it amazing industrial design, a well designed interface, and a new usage paradigm. Portable music players already existed, but the iPod was better looking and easier to use. It also came with the promise that you didn't just carry music with you, you carried all your music with you. That factor alone changed the way portable music was perceived, and was central to the adoption of the iPod.
The iPod has moved away from that paradigm, with the Nano and Shuffle only able to store the most diminutive music collection, and recent rumours suggest that an Apple phone will have 8GB of flash-based storage; comparable with the Nano. But it was that function which sold the concept to many people, with the style and simplicity of use keeping them hooked.
It is important not to underestimate the importance of the iPod industrial design, or its scope. I recently had to sit in a pub as two iPod fans reminisced about feelings when opening their first iPod box, and their overwhelming admiration not for the product, but for the box in which it came. It was sickening, but demonstrated the loyalty iPod fans feel, and the expectations that will need to be met.
The clever design of the iPod stretched into the software - the clean and simple interface is indeed easy to use, and users seem very comfortable with iTunes on their PC. But creating a simple interface for a single function is one thing. Replicating that experience to manage all the functions of a mobile phone is another thing entirely.
Mobile phones are not complex to use because of bad interface design, they are complex to use because they are complex devices with a myriad of features. The fiercely competitive mobile phone business has driven interface development at an astounding rate: it has become de rigueur for every new handset to feature a revolutionary new interface mechanism.
Apple is extremely good at creating simple interfaces, and it is likely that the Apple phone will have a pleasing interface which is relatively easy to use and recognisably iPod branded, but it won't need to appeal to the iPod users, it will need to appeal to the network operators.
Who buys mobile phones?
When a manufacturer launches a new mobile phone handset they take the specification, or prototypes, round to the network operators and try to convince them that this phone will be the next big thing. In most markets mobile phones are sold to customers with an enormous subsidy provided by the network operator, who intends to make the money back through additional service use.
The operator will have a list of features they like and will compare that list to the newly-developed phone to calculate the subsidy: a camera might be worth a fiver, while a one-touch-to-send-MMS button could be worth £20. The idea is that easier access to more premium features leads to greater revenue, and thus pays off the subsidy.
In this way a phone that might cost hundreds of pounds can be given away for free, depending on the tariff, and the industry is sustained by customers paying off the cost of their handset over several years.
It's not just features which contribute to the negotiated subsidy. Big advertising by the manufacturers also contributes as networks want to offer popular handsets at low prices, particularly in markets where network choice is often decided by handset availability and price.
Exclusivity will also enhance the subsidy - as little as a month's exclusivity on a handset will massively increase the subsidy, and the amount the network operator will spend promoting deals involving the handset. Few manufacturers will agree to this, but some can be convinced.
Mobile phone manufacturers know this, and have copies of the network operators' features lists, as well as a clear idea of what kind of deals are available. The industry is competitive, but tightly organised and pretty incestuous as staff move between operator, manufacturer, and supplier while maintaining their contacts and golfing partners."
in: http://www.reghardware.co.uk
Resumo em portugues:
"Ainda nem foi oficialmente anunciado, e já há quem o condene ao fracasso. O telemóvel que estará em preparação pela Apple - e que à falta de melhor vamos chamando iPhone - pode não ter uma vida tão fácil como o seu companheiro de sucesso, o iPod.
É que Bill Ray, do Reg Hardware, acha que as perspectivas de sucesso são escassas. Integrar o iTunes num telemóvel não chegará, isso já foi feito com o Motorola ROKR, por exemplo. O desafio será maior, o de manter as características que tornaram o iPod tão popular num telemóvel.
Refere relativamente ao iPod que o “espantoso design” e a “interface bem pensada” foram o que conquistou os consumidores, muito mais o primeiro caso do que o segundo. E que era “enjoativo” escutar uma conversa entre dois adoradores de iPod, onde discutiam a sua “enorme admiração não pelo produto, mas pelo envelope no qual ele vem”.
Mas o principal motivo porque Ray acha que o iPhone irá falhar é porque Steve Jobs da Apple vai ter de vender o telemóvel não aos clientes, mas sim às operadoras."
HUMMMM...
Watermelon
Power Member
Então e se o telefone for vendido unlocked? Tsk Tsk...
ajax
Banido
gajo nú
Power Member
Precisamente por não saber é que não dou palpites.
A minha única premonição é que com tanto hype esta MW vai ser uma... desilusão.
ajax
Banido
Sua Alteza Real, Dom Steve Jobs, dirige-se aos seus súbditos dia 9 de Janeiro pelas 9 da matina, hora local, 17 horas em Portugal, no "Moscone West".
Lembrete: Tirar a 9 de Janeiro um dia de férias.
O que é que acharam da imagem no site da Apple, http://www.apple.com, semelhante à do meu Avatar?
Semelhanças com o avatar do blastarr é pura coincidência.
Lembrete: Tirar a 9 de Janeiro um dia de férias.
O que é que acharam da imagem no site da Apple, http://www.apple.com, semelhante à do meu Avatar?
Semelhanças com o avatar do blastarr é pura coincidência.
Última edição:
blastarr
Power Member
Sua Alteza Real, Dom Steve Jobs, dirige-se aos seus súbditos dia 9 de Janeiro pelas 9 da matina, hora local, 17 horas em Portugal, no "Moscone West".
Lembrete: Tirar a 9 de Janeiro um dia de férias.
O que é que acharam da imagem no site da Apple, http://www.apple.com, semelhante à do meu Avatar?
Semelhanças com o avatar do blastarr é pura coincidência.
Yeah right
Toda a gente sabe que o Jobs tem inveja de mim
metabolic
Power Member
O que o gajo fala tem algum sentido para aqueles telefones mainstream a preços interessantes cheios de features mas acho q o objectivo para começar não é propriamente esse público mas sim o público que já tem um iPod ou que já engraça com a Apple ou mesmo aqueles que vão olhar para ele e comprar por ser bonito. Acho q desde q atinga as grandes superficies (***** e companhia) a um preço minimamente competitivo tem hipotese de ser um grande sucesso independentemente de ser ou não adoptado em massa pelas operadoras (coisa que é possivel que não venha a ser tendo em conta a politica de preços fixos da Apple e essas coisas q já foram faladas).
Eu falo por mim, tenho um SE K750i q estou farto, tou de olhos no K800i mas estou a ver se baixa um pouco o preço ou se aparece uma oferta mais interessante visto q apesar de tudo estou satisfeito com o meu e o K800 pouco difere, se o iPhone (ou o nome q lhe derem) aparecer no mercado a um preço interessante e com features interessantes eu sou um possivel comprador independentemente de vir pela rede ou de ter de comprar desbloqueado.
Esse texto é também mais a respeito do iPhone do que do MWSF sendo isto portanto um pouco off topic.
Quanto a MWSF em si prefiro esperar do q fazer espectativas erradas.
Cumps
Eu falo por mim, tenho um SE K750i q estou farto, tou de olhos no K800i mas estou a ver se baixa um pouco o preço ou se aparece uma oferta mais interessante visto q apesar de tudo estou satisfeito com o meu e o K800 pouco difere, se o iPhone (ou o nome q lhe derem) aparecer no mercado a um preço interessante e com features interessantes eu sou um possivel comprador independentemente de vir pela rede ou de ter de comprar desbloqueado.
Esse texto é também mais a respeito do iPhone do que do MWSF sendo isto portanto um pouco off topic.
Quanto a MWSF em si prefiro esperar do q fazer espectativas erradas.
Cumps
JPCarvalhinho
Power Member
pois... mas se for ao preço do bang&olufssen... acho que... never mind!
http://www.bang-olufsen.com/page.asp?id=54
http://www.bang-olufsen.com/page.asp?id=54
ajax
Banido
iWork 7 incluíndo uma "spreadsheet" e um "charts" para a MWSF 2007 ? Já era altura de lançarem um produto "mais" completo.
http://www.thinksecret.com/news/0701iwork.html
http://www.thinksecret.com/news/0701iwork.html
JPCarvalhinho
Power Member
Realmente é horrível... mas custa 1.200€... e vende-se