NVIDIA has announced that they will be acquiring MediaQ for $70 million to leverage to company’s expertise in the wireless mobile segment. Details of the announcement will be provided during NVIDIA's quarterly conference call to be held on August 7, 2003. Founded in 1997, MediaQ's core technologies enhance visual display capabilities, improve connectivity, and minimize chip and system-level power consumption. The company enhances its semiconductor product offerings with a comprehensive set of software, including drivers for major mobile operating systems (Microsoft PocketPC, Microsoft SmartPhone, Palm, Symbian) and APIs that improve OEM time to market. Key market segments are 3G and 2.5G handsets, PDAs, LCD displays, and other mobile devices. MediaQ customers include leading handset and PDA manufacturers, such as Mitsubishi, Siemens, DBTel, Dell, HP, Palm, Philips, Sharp, and Sony. "We are delighted to join forces with NVIDIA," said Elie Antoun, chief executive officer and president, MediaQ. "MediaQ's customers will benefit from NVIDIA's vast technology and engineering resources, manufacturing prowess, and global support infrastructure." "This acquisition supports NVIDIA's strategy of extending our platform reach and accelerates our entry into the wireless mobile markets," added Jen-Hsun Huang, chief executive officer, NVIDIA. "The world class team at MediaQ has made significant penetration and created strong relationships with key technology leaders in the areas of handsets, LCD displays, and PDAs, all essential ingredients in the 3G mobile multimedia revolution. The MediaQ acquisition extends NVIDIA's competencies in ultra low power design methodologies and system-on-chip designs, as well as in the Microsoft Pocket PC, Microsoft SmartPhone, Palm, and Symbian operating systems." Para quem não sabe, quase todos os PDAs PocketPC que andam para aí usam chips gráficos da MediaQ. Isto quer dizer que depois da ATi ( com o Imageon ), dos Bitboys com o recente Acceleon e a PowerVR, também a nVidia se prepara para entrar no mundo dos chips para PDAs e telemoveis 3G. Quem sabe se daqui a uns anos a emoção não vai estar centrada nos chips gráficos para PDAs.