The Wii software library is becoming inundated with sub-par games, but it doesn't have to be that way, says Sega of America president Simon Jeffery.
"The Wii is a very cost effective platform to experiment with," he told Venture Beat. "There is a lot of crap coming out for the Wii in general."
Sega was one of the first developers on board with the Wii from the get-go, and has released titles such as Sonic and the Secret Rings and Mario and Sonic at the Olympic Games, the latter of which Jeffery expects to sell "more than 7 million units" by year-end.
He continued, "...If it’s not a good game, it doesn’t sell. That flood of crap will die down as publishers become more coherent."
While the Wii has proven a hit in the mainstream market, Jeffery feels that the console's current library doesn't sufficiently satisfy hardcore gamers' desires.
He said that the upcoming mature-themed game MadWorld from Platinum Games (the promising Japanese studio founded by former Clover Studio members) will address the hardcore audience.
"The Wii is a great opportunity for hitting hardcore gamers," Jeffery said. "No one is doing that. With MadWorld (pictured) from Platinum Games, we are trying to show that millions of Wii gamers want to move on to mature games. They don’t have to have an Xbox 360 to do that."
He added that the "Wii is just a fad" argument is "very much disproven."