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Sony European Game Unit Cutting Jobs
By YURI KAGEYAMA
The Associated Press
Wednesday, April 18, 2007; 10:39 PM
TOKYO -- Sony's European video-game unit is cutting jobs to grow more competitive, a company spokesman said Thursday, as the just-launched PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo that beat it to the market.
All Sony Computer Entertainment Inc. employees in Europe _ totaling about 1,900 people _ have been told about the plan to cut jobs, but specifics, such as the number of cuts and which jobs will be affected, have not been decided, said Satoshi Fukuoka, the spokesman in Tokyo.
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The company has no plans to trim jobs in Japan or North America, he said.
Japan's top business daily, The Nikkei, reported in its Thursday's editions that Sony will be slashing up to 160 jobs. Sony's gaming business was critically hurt by the launch delay in Europe of the next-generation PlayStation 3, the newspaper said.
Fukuoka would not confirm the Nikkei report. The job reductions in Europe reflect the company's need to adapt to the overall changes in gaming, not just the PS3 delay, he said.
The game console, which competes against Microsoft Corp.'s Xbox 360 and Nintendo Co.'s Wii, went on sale in Japan and the U.S. late last year but was delayed until March in Europe because of production problems with a key component.
Gamers are increasingly using their machines for various kinds of entertainment, including linking to the Internet, watching video, listening to music or looking at photos, not just playing games.
"The way of enjoying entertainment is shifting," Fukuoka said. "The move is aimed at maintaining our competitive edge in a changing business environment."
Fonte:http://www.washingtonpost.com/wp-dyn/content/article/2007/04/18/AR2007041802797.html
Espero que não te despeçam, Cosmo.