.DX.
Power Member
Sony Corp. Chief Financial Officer Nobuyuki Oneda said Friday the company has no plan to reduce the price of its Playstation 3 game console.
"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."
The comments came as rival Microsoft Corp. (MSFT) plans to cut the price on a popular model of its Xbox 360 game console as early as Sunday in an effort to boost sales.
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