Xbox XBOX360 Número 1 na Europa (updated!)

Fireball.pt

Fireball.pt

Power Member
in eurogamer.net

Microsoft has revealed that Xbox 360 sales have doubled in Europe since it cut the price of the console on 14th March. Well done self, it said.

The platform holder reckons its console is number one in Europe, the Middle East, and Africa, as it owns 42 per cent of the market in terms of life-to-date sales.
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È assim mesmo!

UPDATE 1

in gamerscoreblog.com (FYI: MS owned blog):

Consumers continue to make the ultimate vote for Xbox 360 as the console of choice by investing $9.4 billion to date this lifecycle in the Xbox 360 experience, far outpacing that of other game consoles. (March NPD data)

Going into March, some key U.S. retailers were still experiencing the trickle down effect of Xbox 360 console shortages. By the end of March, supply issues had improved and we expect retailers to be fully stocked with Xbox 360 consoles in time for the "Grand Theft Auto IV" launch. According to NPD, 262,000 Xbox 360 consoles sold in March, reclaiming the #2 position in the next-gen console category.

In just two weeks, Xbox 360 will extend its industry lead with the year's most anticipated game launch, GTA IV. Launching April 29, GTA IV will be coming to Xbox 360 on day one. GTA IV will feature the first ever online multiplayer for the franchise and Xbox 360 is also the only place you can earn GTA IV Achievements and increase your gamerscore.

Starting this fall, only Xbox 360 owners will have access to exclusive GTA IV episodic content. Whether it's the results of online polls or data from pre-sells, consumers have made it clear that the benefits of Xbox LIVE and exclusive access to GTA IV episodic content are making Xbox 360 the chosen place to play GTA IV.

Xbox 360 drives industry growth with record attach rates
* March NPD data shows a new U.S. Xbox 360 software attach rate of 7.5, a record for any game console.
* In Europe, Xbox 360 continues to enjoy the highest software attach rate of any game console with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market..
* Xbox 360 sales in Europe have more than doubled in the wake of recent retail price changes, solidifying its leadership position as the number one next-generation console in EMEA, owning 42% of the market in terms of life-to-date revenue. (Microsoft estimates based on ChartTrack and Gfk data).
* Third party publishers find more success on Xbox 360. In March, Xbox 360 accounted for $220 million of all third party game sales this generation, or 49 percent of share. Third party publishers win on Xbox 360 more than any other platform. (March NPD data)
* Games for the Xbox 360 platform accounted for four of the top ten games for this generation. (March NPD data)

Xbox 360 most widely used system for online gaming
* Xbox 360 delivers social entertainment experiences to more than 10 million Xbox LIVE gamers around the globe. (Microsoft internal data)
* On April 2, NPD released a study called "Online Gaming 2008" which reported that 42 percent of people aged six to 44 play video games online. Their console of choice? Xbox 360. Half of online gamers prefer the Xbox 360 over other current-generation gaming consoles. ("Online Gaming 2008")
* Xbox LIVE now delivers 4,800 hours of TV and movie entertainment including family favorites like "Hannah Montana," "Lost," and "Superman III."(Microsoft internal data)

Xbox 360 is the gaming platform of choice--our great games and exploding online community will help keep it that way.
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Só em Portugal é que parece que não... mas o que se andará a passar por baixo do pano?

UPDATE 2

in gamasutra.com:

Consumers might be seeing price cuts for Xbox 360 or PlayStation 3 in the coming months, claimed analyst Jesse Divnich of research firm EEDAR in a report sent to Gamasutra following today's NPD sales figures for March.

Divnich pointed to the lower-than-expected sales of Xbox 360 and PS3 as evidence that the systems might be plateauing. "These hardware results would indicate that both systems have likely saturated their potential market at their current price points," he wrote. "If we do not see any price cuts in the coming weeks, we can likely expect some hardware cuts once GTA IV loses some steam (before July) or if the GTA IV release significantly drives hardware sales for one console over the other."

Still, he cautioned against being too expectant of an adjustment. "It would be erroneous to start shouting price cuts as we are only a few weeks away from one of the big releases in gaming (GTA IV)," he admitted. "March's hardware results could very well be the 'calm before the storm. '"

As for why the systems performed as they did, Divnich points to a lack of high-profile flagship releases. "In terms of the continued battle between the PS3 and Xbox 360 we were not surprised that both consoles fell relatively close to each other as neither system offered any significant first party releases or new promotions to sway the trends," he said.
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Boas notícias... Boas notícias :D A ver se os discos tb baixam para comprar o meu!
 
Última edição:
Press Release
Xbox 360 European Sales
European leadership position strengthened following recent price adjustment
LONDON - Thursday 17th April, 2008- The momentum behind Xbox 360 continues to grow, as Microsoft today announced that European sales have more than doubled in the wake of recent adjustments of the estimated retail price (ERP), solidifying its leadership position as the number one next-generation console in Europe and significantly broadening the console’s audience.

“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market.

On Friday, 14th March, Microsoft lowered the ERP for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of £159.99, Xbox 360 is a video game and entertainment system that is appealing to an even broader audience. Upcoming releases of blockbuster games such as “Grand Theft Auto IV,” “Rock Band,” “Lego Indiana Jones” and “Ninja Gaiden 2,” will continue this momentum and give consumers even more reasons to buy Xbox 360.
 
Concorrência e competitividade são vitais para o mercado e com os jogos disponíveis para a XBox 360, muito estranho seria se ela não vendesse bastante melhor na Europa com o corte de preço.

Agora o que me está a deixar curioso é qual das versões de GTAIV vai vender melhor na Europa - nos EUA, é óbvio que vai ser a de XBox 360, uma vez que já se venderam mais de 11 milhões de consolas por lá, mas na Europa o panorama é mais equilibrado - e se o jogo da Rockstar vai dar mais um impulso às vendas da consola da Microsoft por cá [quando digo "cá" não quero dizer Portugal, mas sim Europa].
 
É uma consola que merecia mais atenção, mais adeptos e pessoas interessadas. Problema aqui em Portugal é a publicidade que a Sony tem e paga para isso. A Microsoft já referiu que vai fazer publicidade à 360 e ao GTA IV, com a mesma dimensão aquando da saída do Halo 3. Acho que mais do que tudo precisa-se de mostrar a consola e os bons jogos que oferece.

Ainda não tenho uma 360, mas cada dia que passa estou mais rendido à consola! Espero realmente que venda muito mais daqui para a frente, porque já se viu que com concorrência quem beneficia somos nós, consumidores. XBOX 360 -> 210 € um preço que não faz justiça ao poderio da consola, mas que a torna irresistível e mais do que compra obrigatória.
 
Finalmente a MS vira-se para um mercado que lhe pode dar valor. Já deviam ter deslocado recursos do Japão para cá, e pois ja andam a tentar desde a geração passada, e nem com 1500 edições limitadas conseguiram...
 
raVemjr disse:
Finalmente a MS vira-se para um mercado que lhe pode dar valor. Já deviam ter deslocado recursos do Japão para cá, e pois ja andam a tentar desde a geração passada, e nem com 1500 edições limitadas conseguiram...
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Exacto. Mas pelo menos alguma coisa de positivo saiu desse interesse no Japão, que é o facto das empresas japonesas estarem a apostar bastante na X360 e terem garantido vários exclusivos, para além de terem tornar alguns exclusivos da anterior geração em jogos multiplataforma.

O aparecimento de vários JRPGs na X360 é um indício disso, coisa que na anterior Xbox era praticamente inexistente.
 
Pure Anarchy disse:
Exacto. Mas pelo menos alguma coisa de positivo saiu desse interesse no Japão, que é o facto das empresas japonesas estarem a apostar bastante na X360 e terem garantido vários exclusivos, para além de terem tornar alguns exclusivos da anterior geração em jogos multiplataforma.

O aparecimento de vários JRPGs na X360 é um indício disso, coisa que na anterior Xbox era praticamente inexistente.
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Sim, mas até agora é infrutífero, visto as vendas não terem subido significativamente...
 
raVemjr disse:
Sim, mas até agora é infrutífero, visto as vendas não terem subido significativamente...
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O que interessa é que essa aposta levou ao aparecimento de bastantes mais jogos para a X360 e só por isso valeu a pena. As vendas não me interessam, mas é claro que nesse aspecto uma aposta no mercado europeu teria tido bastante mais impacto do que no mercado japonês.
 
Última edição:
Price cut fails to push Xbox 360 past PS3 in UK

Microsoft this week claimed to have more doubled the Xbox 360’s European sales thanks to its recent price cut, but that still hasn’t been sufficient to put it ahead of the PlayStation 3 or the Wii in the UK.The software giant made the bold sales claim yesterday, a month after the price cut came into effect. On 14 March, up to £50 was knocked off the price of each version of the console, taking the cheapest, most basic model down to £160.
However, a Sony spokesman today hit back at the company's arch rival, telling Register Hardware that the PS3 has outsold the Microsoft console every week for the last 15 weeks.
"Even this [price cut] hasn't been enough to put them ahead of UK PS3 sales," he said.
But Chart Track’s confirmed to us that Xbox 360 UK sales did double in weeks 12, 13, 14 and 15, when compared to weeks 8, 9, 10 and 11.

(...) Fonte
 
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