Zoran chip for DivX in digital cameras

MaxDamage

Power Member
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LAS VEGAS --(Business Wire)-- Jan. 8, 2007 DivX, Inc. (NASDAQ: DIVX) and Zoran Corporation, a leader in innovative media processing technologies for the digital home, announced today that the Zoran COACH 9 processor has received DivX Certification. As a DivX Certified Recorder, Zoran's COACH 9 processor provides DivX video capture support in a number of next generation digital still cameras, powering high-quality DivX video recording capabilities for consumers.

The COACH 9 processor is an application specific digital signal processing IC, which constitutes the heart of a digital camera for capturing still images and video. It provides a complete, integrated, low power and low cost solution for digital camera manufacturers.

When evaluating digital still cameras in the market, consumers frequently demand the ability to record video in addition to shooting still photos. The capability to record high-quality video in the DivX media format has become an important product differentiator for digital still camera OEMs to offer consumers.

Through its DivX Certification, Zoran can provide its digital still camera OEMs products featuring DivX Certified Recorder "movie mode."

"By working with DivX, we are able to provide our OEM customers with high-quality video recording as a key product differentiator," said Ohad Meitav, Senior Director, digital cameras at Zoran. "In addition, consumers can enjoy the benefit of video compatibility with the tens of millions of DivX Certified DVD players and recorders powered by Zoran in the market today."

"Zoran has been a strong DivX Certified and Ultra Certified partner for a number of years in the DVD market. We are excited to announce that their COACH 9 processor is a DivX Certified Recorder, powering DivX video capture support in a variety of digital still cameras from top brands," said Kevin Hell, CXO, Partners and Licensing, at DivX, Inc.

In addition to creating a high-quality recording experience for consumers, DivX empowers consumers to take their favorite videos beyond the PC--content created via a DivX Certified digital still camera is easily transferred among an entire ecosystem of DivX Certified devices and platforms including DVD players, portable media players, in car DVD players (...)

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure interoperability, security and visual quality. DivX Certified products enable consumers to create, play and share high-quality video content across a range of devices and platforms. Over 50 million DivX Certified devices from a variety of manufacturers have shipped worldwide.
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Finalmente !! Espero mesmo que isto se torne numa tecnologia de massas, e que esteja, portanto, acessível nas mais variadas gamas de camaras digitais :D
 
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